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6 Reasons to Allow Your Team to Work Remotely

Andrew Clark No Comments

Given the evolving nature of workplace flexibility in the modern age, it is probable that you have considered the option of allowing some members of your team to work remotely. This could mean some employees working from home or any other location than the workplace. Of course, there are several advantages of having your entire team in one place, but the technology and resources at your disposal today make working remotely almost as good as working in the office. In fact, you have much to gain by allowing your team this leverage. Here are 6 compelling reasons why:

  1. Happy employees are more productive, and employees are happy when they are allowed some degree of flexibility in terms of their work. By allowing them to work remotely, you help them avoid the hassle of commuting. Instead, they can work in an environment where they are comfortable. Also, it is a good way to reduce the risk of negative office politics.


  1. As mentioned, happier employees will be more productive. Allowing them to work outside the confines of the office will give them an incentive to work harder. Sometimes, a change of scenery is all it takes for employees to perform optimally.
  2. You can reduce the cost you will otherwise incur on providing space and resources for your in-house staff. When working remotely, your team will not rely on you to provide them workstations and computers, etc. They will use their own resources.
  3. You can expand your team to beyond boundaries. Over the internet, you can find freelancers who specialize in certain tasks. You can delegate the tasks to them, even if they are located on a different continent. You no longer have to limit your talent pool to your city, or even your country.


  1. A number of studies have shown that a growing number of employees are happier when working from home as compared to getting a pay raise. Being allowed to work remotely is a major incentive as they only have to telecommute and can work at their own pace. The added benefit of greater leisure time offsets any inconvenience they face, and you get a more motivated team as a result.
  2. Team members who work from home will be able to enjoy a better work/life balance. This is one reason why employees consider being allowed to work remotely equivalent to receiving a pay raise. Your employees can actively pursue a healthier lifestyle and have to deal with less stress as compared to when they have to come to the office on a daily basis and go through the 9 to 5 grind (provided you don’t make them work long hours). Over time, this leads to greater job satisfaction and productivity, and reduced absenteeism.

So, by allowing your team to work remotely, you can enjoy all the benefits of having an in-house team without having to bear any of the hassles associated with it.


Tips on Marketing Your Website – The Right Way!

Andrew Clark No Comments

When it comes to boosting the popularity of your website, it is imperative that you work on your marketing and improving “organic SEO” to boost your site traffic and gain improved rankings on SERPs. Those days are long gone where you had to depend on traditional methods like newspapers, TV adverts, etc to market your business. If you want to gain success and boost the chances of sales touching the skies, market your website with these top six ways below:

1. Research and Implement Long Tail Keywords – When it comes to marketing your website online and generating organic, targeted traffic, it is vital that you implement long-tail keywords. Try finding relevant keywords that are specific to your services and which can position you as an industry leader. This ideally helps in customers finding you, hence boosting your traffic and rankings in Google.

2. Optimize for Target Audience, not Search Engines – Google has introduced various new changes in its algorithms that lay strict emphasis on user-friendliness. Therefore, those days are long gone where you had to optimize for search engines alone. The more appealing your site is to visitors, the better chances of your brand ranking higher. Focus on creating quality content that resonates with your target audience.


3. Choose a User-Friendly Design – In order to attract visitors and retain them into exploring your website, it is vital that you choose a user-friendly website design that delivers good functionality, responsiveness, and page load speed. You can find many websites that offer ready-made templates for different businesses and industries. Select one that is easy-to-navigate and pleasant on the eyes.

4. Add a Sitemap for Easy Indexing – Your website is ranked on Google, after being indexed by search engine crawlers that have the primary task of analyzing your website and its content. A sitemap make it easier for Google to index your pages. You don’t have to build this sitemap, as you can find plenty of tools online that can do it for you. You also have to add video sitemaps and alt image texts for your picture and video content.

5. Get Your Meta Tags Down – Your domain name and URL should be easy to read and understandable for people visiting your site. They should know what service you are providing and each page should provide a little detail to viewers regarding what info they might receive. Therefore, make sure to add relevant Meta Title and Description to all your pages. Meta Title should be around 50 characters and Meta Description should be limited to approximately 160 characters.

6. Monitor and Analyze Your Website – To ensure everything on your website works smoothly and figure out whether your strategies and technologies are working, consider monitoring and analyzing your website. You can use various target audience tools like Google Analytics for monitoring your visitors and see where they are coming from, what keywords are being search, and what content is gaining the most visits.
Therefore, now that you are familiar with the tips mentioned above, marketing your website online won’t be a problem.

7 Factors to Consider When Choosing a Web Development Company in Naples

7 Factors to Consider When Choosing a Web Development Company in Naples

Andrew Clark No Comments

Creating a successful and professionally designed website isn’t an easy task. It requires the expertise of an experienced and knowledgeable web development company. With a team of developers, designers, project managers, and quality assurance engineers, you can feel assured to build a website that suits the needs and requirements of your business, while being tailored to your products and services. Do you plan to hire a web development agency in Naples? Take the time out to read these important factors below when selecting a company:

1.    The Credentials

Always make sure to check out the credentials of whom you plan on doing business with. Go for a reputable web development company that has good ratings online, feedback from clients, and testimonials from customers. It is important that you choose a qualified company for the job, so do not hesitate on asking for client references to get an idea about service quality.

2.    Comprehensive Services

A good web development company always offers a range of comprehensive services and packages that suit the budget of different company sizes. A successful company is able to formulate the strategy for your entire website, allowing you to see the lifecycle phases.


3.    After Sale Service

Do not hesitate on asking the company you are hiring about whether or not they offer after sale service. This should be in the form of 24/7 customer support for 30 days, until and unless you are completely sure that your website is working completely perfect.

4.    Professionalism and Communication

This may sound a bit cliché, but when choosing a company, always make sure that they display professionalism in their service and communications. Conduct a meeting with the web programmer you are willing to hire and check if they maintain a professional level of communication.

5.    Good Suggestions

The web development company you choose should be willing to offer you good suggestions and explain you the reasons for it. Since you are not a professional web designer, it is obvious you may not have appropriate knowledge regarding the latest trends and technologies. Therefore, the company you partner with should be able to get you out of the bad choices and update you regarding trending ones.

6.    Listening and Interpretation

Nothing can be more vital than having a web partner that asks the appropriate questions and digs deep in order to ensure what you were trying to say or deliver. Professional web agencies spend time in communicating with you and understanding your goals. They will go the digging they need in order to figure out a solution that is in accordance to your business’ goals and aims.

7.    Company Responsiveness

Last, but not the least, always make sure the company you are hiring offers good on responsiveness. Acquiring a service that proves to be rather unresponsive can only result in costly downtimes for your business. This can lead to a significant decrease in your sales. Subsequently, make it clear to the company you are hiring that you need good response time in your initial encounter. Check if they return your calls on a timely manner.

Therefore, now that you are familiar with the factors mentioned above, choosing a web development company in Naples won’t be a problem.


Misconceptions You Might Have About Professional Web Hosting Services in Naples

Andrew Clark No Comments

There is no doubt that acquiring the services of a professional web-hosting agency is crucial for the successfulness and growth of your website. It doesn’t matter if you’re new to the online word or have some experience in it. If you want your website to gain good exposure, web hosting is a vital aspect that must be given significant attention.

However, what’s important is that you don’t have any misconceptions regarding these services. Some folks on the internet have a habit of spreading useless myths and rumors. Today, we debunk those myths and misconceptions to give you a clearer idea of professional web hosting:

It’s More Wise to Hire an In-House IT Engineer to Handle Hosting

Majority of companies make this silly mistake of hiring an entire IT department or an engineer for the management of your web hosting. While this may sound a good idea, it can actually end up costing you a lot. By outsourcing the task to professional web hosting services, however, you can significantly cut costs. You can even obtain remarkable 24/7 support, which guarantees business continuity. You won’t even have to worry about purchasing heavy equipment and machinery, as you can easily leverage the flexibility offered by web hosting services in terms of storage and bandwidth.


You Must Buy Your Domains and Hosting Together

The internet is the ultimate destination for exploring a wide range of options for even the simplest of product or solution. This means, you have a lot of freedom when it comes to buying stuff. As such, you definitely don’t have to buy your hosting and domains together. The truth is both items can be bought from different providers. In fact, it is only wise of you to check other websites out and leverage better prices. You don’t have to buy hosting and domains from the same seller.

All Hosting Providers Offer the Same Service

Do all businesses offer the same solutions? Do all restaurants have the same menu? Do all car dealerships provide the same discounts, deals, and specials? NO! Similarly, different hosting providers will offer a unique twist to their service. Some may offer better prices, others may provide better amount of storage and bandwidth. It is important that you learn what type of service you are receiving from other users.

It Costs a Fortune to Use a “Good” Web Hosting Service

This is a huge misconception about web hosting services. Of course, where some agencies may charge a tad bit for their services, you can find plenty of professional companies that offer top quality hosting for less. As with most things in life, it is important that you shop around and check out different web hosting services to find one that best suits your needs and budget requirements. Read customer testimonials and reviews to get better idea on rates and services.

If you want to take your website to the next level, make sure to acquire the services of a professional web hosting company. Avoid falling into the abyss of these useless misconceptions and myths. To help further make your decisions it is good to look at web hosting reviews websites to help make your decision easier.


8 Tips Naples Web Designers Can Use To Help You Drive Traffic To Your Website

Andrew Clark No Comments

Social network advertising is the new method of server hosting marketing for both big as well as tiny companies. It doesn’t matter whether you have 50 clients or five million; your business could benefit from the power of advertising and marketing via social networks. Here are eight effective methods that will bring you the most benefits if you desire to improve your marketing and also enhance your sales.


1. Meet Your Customers Where They Are

One of the greatest benefits of advertising with social media sites is that your clients are currently on the social networks. They have Facebook profiles, follow their Twitter streams and on a regular basis watch videos on YouTube. With this power, you don’t need to wait for your consumers ahead to you or the server hosting marketing networks you have actually utilized in the past. You could instead target them in an atmosphere they already feel comfy making use of. This will make it simpler for them to navigate your messages as well as construct partnerships with your company.

2. Prepare the Conversation

You obtain the chance to prepare the conversation when you make use of social media to connection with your target market. Customers have more power than ever to investigate their acquisitions beforehand and also to learn what others have thought of your products. Many individuals look online best web hosting for both positive and also negative evaluations prior to attempting a brand-new business. Via social media sites, you can determine exactly what aspects of your instrument individuals will focus on. Begin discussions and ask people concerning their preferred features. Begin a dialogue to find out just what improvements people want to see made. When you’re open about your company, clients will certainly know they can trust your brand.

3. Construct Your Online reputation

Though you could already know how crucial it is to develop your rankings on search engines to make sure that you get even more traffic, you additionally have to consider your server hosting on the internet credibility. Once they find your web page, a high-level on a search engine doesn’t mean much if people do not recognize whether or not to trust you. By using social networks to get in touch with your clients, you create a sense of social evidence that will certainly make brand-new customers feel much more comfortable associating with you.

4. Stay on par with the Competitors as well as Make Connections

While a lot of marketing solutions will assist you to remain on the very same degree as your rivals, there are few that enable you to so conveniently monitor exactly what your competitors are doing. When you’re proactively engaged in social networks, you could conveniently check out approaches that firms utilize in order to determine just what’s working and what’s not. Social media site advertising and marketing also provides you the opportunity to start developing partnerships with many others entrepreneur. You’ll have the ability to make brand-new links that can conveniently take your company to new elevations.

5. Develop as well as Maintain Relationships

It’s a basic tenet of social media, however still important: utilize social media networks to build relationships with your customers. This is maybe the most extensive benefit that social media domain hosting could offer your company and also it will certainly bring you significant outcomes.


6. Supply as Much Worth as Feasible

Always provide your clients with as much pertinent info as possible. Your emphasis needs to be on giving them with helpful material before you begin pitching any kind of products or services. Post links with Twitter or facebook to interesting write-ups or research studies that are relevant to your sector. You can additionally use an URL shortener like bit.ly to pack much more into your tweets.

7. Offer the Right Discounts to the Right People

Make certain you’re providing the ideal sorts of discount rates to your clients. A coupon or sale that will in fact get them in the door to your business or have them inspecting out your purchase page could be a wonderful financial investment. While it can definitely be beneficial to provide people an offer for liking your Facebook page or following you on Twitter, in many cases, you need to concentrate much more on clients that are currently curious about just what you have to supply. A paying client is more valuable than a follower who might not ever examine back.


8. Usage Social Media to Your Advantage

Focus on the best web hosting social networks channels that relate to your client base and also make sure that you’re always keeping your reader in mind. The most up to date networks might feel like a fantastic chance, yet if your clients aren’t utilizing them, you won’t locate brand-new clients or many fans. Instead, focus on using the social media sites advertising and marketing devices that your clients understand and also want to make sure that you involve on a deeper degree.
This is the best objective of taking part in the social media sites domain hosting, it ought to be the last attempt. You could utilize these websites to offer straight once you obtain your customers engaged with your brand making use of social media channels. Facebook pages make it a bit simpler to set up an online shop. For various other channels, you have to be creative. You could promote the very best server hosting marketing or clearance items utilizing these networks.



10 Steps For Improving Your Local SEO in Naples, FL

Andrew Clark No Comments

There are several internet marketing choices readily available today that your local businesses can make use of to enhance your website traffic, leads, and sales.

In the past, there was print marketing, radio, and TV.  Although these are still used today, there are a variety of online-based options available that can be much more cost conscious.

Local seo is always going to create results. According to Pew Research Center, “Roughly nine-in-ten American adults (92%) own a mobile phone of some kind making it extremely vital that a regional companies have a strong neighborhood search visibility.

Below is a list of 10 regional search engine optimization pointers to assist in enhancing your website ranking in local search results


1. Build Your Local Listing Pages

You will certainly want to claim your neighborhood listings on Google+, Yahoo Local, Bing Resident, as well as other prominent business listing directory sites. After completing your account you will have to verify you are the owner of the business listing various confirmation methods.

In addition to the “large 3” there are added regional listings that you should ensure to include, such as YP.com, Yelp, foursquare, and industry specific company directory sites. It is essential that you fill out each account thoroughly using accurate and consistent data on all your local listings.

2. Begin Blogging

Developing a blog on your website that is regularly updated is a wonderful method to increase your neighborhood search exposure. Your blog will allow you to produce material that targets neighborhood keyword phrases and search terms related to your business.

Blogging supplies a terrific SEO benefit, likewise it provides your website visitors and search engines info to check out every time they see your website. Blogging can actually enhance your regional search reach, so be sure to include it in your marketing initiative.

3. Make Sure Your Internet site is Maximized

When it comes to being found in a regional search, your on-page optimization is extremely crucial. Numerous companies can rank on top if they just have solid on-page optimization, so it is very important that you put in the time to effectively maximize every one of your on-page variables prior to any link building or citation structure.

Rather than list all the on-page elements right here, you can watch this youtube video on 2016 on page optimization. It includes comprehensive info on how you can correctly maximize your website, including a step by step guide

4. Make sure That Your Internet site is Mobile & Tablet Friendly


After that, you are at a significant disadvantage in terms of neighborhood search, if your internet site is not responsive (works on all mobile, tablet and desktops).

With numerous neighborhood searches being executed on mobile and tablet devices it is crucial that your internet site offers a positive experience to those that are seeing it from these devices.

If someone visits your site on a mobile phone and has a difficult time browsing. They will merely leave and find a website that is enhanced for their needs.

The small investment to transform your website into a responsive layout is well worth it. Mobile website traffic continues to rise and there is no indication of it decreasing.

5. Motivate Your Clients to Leave Testimonials

Having favorable reviews online gives you credibility, something that future consumers proactively try to find. It is important that you provide an incentive for your customers to leave reviews as it can be the difference between you getting a job versus your competitor.

Most customers will certainly be more than pleased to give their comments if they are simply asked. You can create a page on your web site that displays all the reviews or you could send an email to your customers requesting for responses.

6. Keep NAP Details Regular

When you are creating business listings or citations, it is necessary that you are maintaining consistency when it involves your NAP (business name, address, and phone number). It is vital that it consistently shows up on all directory site listings precisely as it shows up on your site.

For example, if you spell out “Road” on your website then do not abbreviate it as “Rd” on any of your company citations. Keeping this consistency will aid to enhance your regional SEO.

It is also an excellent idea to audit all your company listings and deal with any type of discrepancies to make sure everything is consistent across the board.

7. Choose Smart Social Media Operating systems Based on Your Customers

Social media sites are a must for your regional search advertising and marketing initiative, social-mediahowever it is counterproductive to try to be energetic on every social media platform, but there are the advantages of the backlinks if you are using them for links.

Be sure to research the media outlets that your target market is energetic on. Once you have recognized the proper social networks systems to be energetic on, you will need to produce a publication schedule. You will need to share your posts on these social media sites, and interact with your audience daily.

8. Usage Of Visual Material

Consumers respond better to visual content, so make use of pictures, videos, and infographics if possible. This helps your site visitors stay on your website longer, enhancing the opportunity of them becoming a lead or sale.

Engaging web content that is loaded with helpful pictures or an infographic helps your website attract incoming links from various other sites. Focus on improving the customer experience and sharing value with the customers. In return your content will be rewarded as customers will share, aiding your regional Search Engine Optimization effort.

9. Individual Encounter is Key

Fancy graphics, computer animation, and shocking features are not likely to assist your website’s local search. However, you should concentrate on individual encounter initially, making certain that everybody that arrive at your website can easily navigate it.

It is also very important to have a call-to-action. This will direct the visitors on your site on what to do once reaching the site. If your visitors leave right away, it could lead ranking decreases and web traffic.

A sleek layout and simple navigating is key. The goal of every website is to develop an action. This could be a physical location to go to, a call, a contact or type demand being filled in, or an acquisition being made straight on the internet site. Make it as straightforward as possible for your site visitors to complete your wanted activities.

10. Constantly Test & Optimize

The previous nine ideas that we just covered should be frequently attended to. To dominate your neighborhood market you need to constantly be one step ahead of the competitors.

There is constantly area for renovation, so do not hesitate to examine and make changes. You will be stunned that even the smallest changes could lead to some very positive traffic or conversion on your site.



Did You Know You Can Trace Friends Who Are Blogging On WordPress Through Facebook

Andrew Clark No Comments

wordpress-pluginsBlog writing has skyrocketed right into a huge task today. Everyone that needs to launch their ideas have really gone on and called for to this no charge tool. WordPress is one such system that allows you to develop exceptional quality, search engine pleasant blog sites. It also allows for social media site plugins to enable the visitors of your blog to put you on sites such as Facebook, Twitter, and YouTube etc. Well, the marvel CMS has now added another significant function into its system. They have actually included a buddy finder through which you can now seek your friends that have WordPress blog sites that are on your Facebook, Twitter or Google+ accounts.

Acquiring this function has actually taken WordPress blog site authors by shock. Currently if thepermission-to-connect blog proprietor discusses his shock birthday event, his/her family animal peeve or his/her sis’s marriage- every little thing could be complied with by individuals already on his/her social media networks a/c unit’s (and also are taking advantage of WordPress blogs).

To deploy it you just need to give permission to WordPress so that it obtains associated with your Facebook, Twitter or Google Contacts. If you’re considering a protection infraction or any kind of type of threat, do not be reluctant WP promises to preserve any of your info.

Subsequently, as your good friends are listening to what you have to say, you can choose who you wish to present the information too. If you’re not familiar with WordPress’s user friendly approaches you have to recognize that every person chosen would be able to view the WP reader under the Blog site.

digital-marketingLikewise, if others are trying to do the same thing like find your blog site it would certainly be apparent to them within the pal Finder. The method would particularly enhance the experience for individuals with much more selection of blog sites. You should enable this feature if you care for your blog to be seen by Facebook users who will likely share your content on other social media channels and their profiles. It would certainly make your friends on Facebook realize that you are running  a blog.

Unfortunately and fortunately this world has turned into a more digital world where sometimes friends barely even speak to each other. But his feature is nice if you would like to follow someone, who you have lost contact with, but would like to know what they are up too.

If your looking to start your own blog it is fairly easy, but first you will need to choose a hosting company and install WordPress or some other CMS. Then its as easy as typing whats on your mind, but remember if  you really want to be heard you need to create unique, engaging and valuable content.


Apple iPhone iOS 10 Features & Updates

Andrew Clark No Comments

Did you get that software update on your iPhone for the latest iOS 10 update?

Well, Apple released its latest iOS 10 update. Its been quite sometime since and update of this size has occurred and you will certainly notice some differences in features and layouts.

As it is a big update, it will certainly take some time for your phone to run through the update (maybe 10-20 mins). After updating your phone you will notice some interface differences right off the bat. Most of these updates for the new iOS 10 are for the best and wont cost you anything to download.

As with all updates, I am sure it will take some time getting use too, but once you adapt to the new implementations it will make things more user friendly and more efficient. iOS 10.1 is already in the public beta mode so any small bugs that are currently occurring with this update will soon be squashed.

Along with the launch of the new iOS 10 comes the iphone 7 see the review video below.

Update 10.02

Unfortunately for some of you old school users you will no longer be able to update your mobile devices to the latest updates of iOS 10.

The compatibility works with:

  • iPhone 5, iPad 3, iPad mini 2 and iPod touch 6th generation or higher.
  • If your still able to charge your 30 pin device then you are out too. Only lighting charged devices will continue to update.

Below is a list of the devices that it will work with:

  • iPad 4th genipad
  • iPad Air
  • iPad Air 2
  • iPad Pro
  • iPad Mini 2
  • iPad Mini 3
  • iPad Mini 4
  • iPod Touch 6 gen
  • iPhone 5
  • iPhone 5 c
  • iPhone 5s
  • iPhone SE
  • iPhone 6
  • iPhone 6s
  • iPhone 6 +
  • iPhone 6s +

All the other devices only have a capacity of 512MB of RAM making iOS 9 even difficult to support.


The Lock Screen

new-ios-10-lock-screen-with-notificationsLets start when you pick your phone up, your phone will wake up on its own using its inside gyro technology. As you continue to open your phone up you will notice a change in the lock screen. This is the first change that has been made since the original iPhone to the lock screen. You now simple push the home button to unlock the screen.

The new lock screen is put in place so that users don’t blow past those important notifications or updates. It also allows you to stay on the home screen and reply or do quick reads without ever leaving it. If you slide to the left you will get your camera. If you slide to the right you get your widgets.

Your Notifications

All your notifications are separated by bubbles and are subject to 3d touch to show actions. This allows for great diversity, being able to answer messages without leaving the new lockscreen. Some third party apps are also implementing this into their game to make things more user friendly and convenient. (After all isn’t that what apps are for?) Uber’s (third party app taxi like service) allows you to firmly press to get live updates of your drivers location.

Clearing all notification is easier then ever, while viewing the notification you can hard press the x and a notification of “clear all” will appear. Simply press the option and it will clear all.

iOS 10 Control Center is more easily navigated and spread out.

The control panel is basically the same it is just more spread out making it easier to hit or slide the items that you need too. Oh yeah and if you slide right you will see the music controls that are not longer in the first pane.

Siri Update

Gone are the days talking like a robot to your robotic phone Siri. Now you can speak morenew-siri-modified normally and Siri is able to pickup what you are requesting.

Siri will also be open to third party developers and many apps are starting to integrate with Siri including; Whatsapp, Uber and MapMyRun and more are on the way.

Siri is smarter and can now understand the context of what you are really trying to say.


The new update automatically puts together different photos into albums while creating mini movies of pictures and photos with titles.


Apples maps are much more flexible and easy to use. Have you ever tried to use your map to see what the next turn is on the map and unfortunately the map springs you back into the original position. This was extremely annoying and now iOS 10 allows you to pan, zoom and explore nearby points of interest. Soon you will also be able to see the traffic in the route you are going.

Basic Phone Functionalities

Even the basic phone functionalities are getting smarter:

  • Users can now see a visual voicemail without having to listen to voicemails.
  • Possible spam calls are detected and users are warned based on frequently contacted numbers etc.
  • Messaging: Emojis are getting larger and easier to replace words. Your text can show expression. You will also be able to send “digital ink” which will be as simple as writing with a pencil. “Invisible Ink” is also a feature that allows you to send a picture that will require users to slide the picture to actually view it.

Although, there are a few features that we did not present in this context there are some other features that the average user probably wont even notice. We will continue to watch for new updates and features of the iOS 10 and update them as we hear of the new features.



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