When it comes to boosting the popularity of your website, it is imperative that you work on your marketing and improving “organic SEO” to boost your site traffic and gain improved rankings on SERPs. Those days are long gone where you had to depend on traditional methods like newspapers, TV adverts, etc to market your business. If you want to gain success and boost the chances of sales touching the skies, market your website with these top six ways below:
1. Research and Implement Long Tail Keywords – When it comes to marketing your website online and generating organic, targeted traffic, it is vital that you implement long-tail keywords. Try finding relevant keywords that are specific to your services and which can position you as an industry leader. This ideally helps in customers finding you, hence boosting your traffic and rankings in Google.
2. Optimize for Target Audience, not Search Engines – Google has introduced various new changes in its algorithms that lay strict emphasis on user-friendliness. Therefore, those days are long gone where you had to optimize for search engines alone. The more appealing your site is to visitors, the better chances of your brand ranking higher. Focus on creating quality content that resonates with your target audience.
3. Choose a User-Friendly Design – In order to attract visitors and retain them into exploring your website, it is vital that you choose a user-friendly website design that delivers good functionality, responsiveness, and page load speed. You can find many websites that offer ready-made templates for different businesses and industries. Select one that is easy-to-navigate and pleasant on the eyes.
4. Add a Sitemap for Easy Indexing – Your website is ranked on Google, after being indexed by search engine crawlers that have the primary task of analyzing your website and its content. A sitemap make it easier for Google to index your pages. You don’t have to build this sitemap, as you can find plenty of tools online that can do it for you. You also have to add video sitemaps and alt image texts for your picture and video content.
5. Get Your Meta Tags Down – Your domain name and URL should be easy to read and understandable for people visiting your site. They should know what service you are providing and each page should provide a little detail to viewers regarding what info they might receive. Therefore, make sure to add relevant Meta Title and Description to all your pages. Meta Title should be around 50 characters and Meta Description should be limited to approximately 160 characters.
6. Monitor and Analyze Your Website – To ensure everything on your website works smoothly and figure out whether your strategies and technologies are working, consider monitoring and analyzing your website. You can use various target audience tools like Google Analytics for monitoring your visitors and see where they are coming from, what keywords are being search, and what content is gaining the most visits.
Therefore, now that you are familiar with the tips mentioned above, marketing your website online won’t be a problem.