Using symbols as part of your communication strategy is nothing new. The use of symbols in communication dates back to the first use of hieroglyphics. We use symbols to communicate a range of information efficiently. If there is any way to express something concisely, symbols are frequently used to get the job done where mere words can’t. Without roadside signs, for instance, we would need a significant number of words to explain where to turn, where to stop, or even where to slow down. That’s only one example where images and symbols work far more effectively than words.
With logos, symbols and fonts can be effectively combined in order to promote information about your business that will never leave their minds. Both prospective clients and current customers should be able to recall your logo easily. The right logo can empower businesses to combine visual and auditory cues, such as symbols and graphics mixed with your business name. This combination is a winning one, and is a vital part of your company’s brand, as it captures the spirit of how you and your customers think and feel about your company.